Overcoming Generational poverty it’s possible
And here is how
My goal is to be your financial educator
I’m here to empower first-generation students and young professionals from any background who want to learn how to confidently manage their money, pay off debt, build generational wealth, and work toward financial freedom.
For many of us, these goals felt like a different reality. We did not grow up with a roadmap, no guidance, insight, or examples especially when navigating college, careers, and professional spaces that were never built for us.
I help you take this journey one step at a time, with education that is clear, supportive, and culturally aware.
First- gen Mexican Latina
As a first-generation Latina, I know the discomfort and overwhelm that comes with being the first in your family to enter these spaces, especially when no one taught you how money works.
I know what it feels like to start from zero. To learn everything late. To feel pressure to succeed, help your family, and still try to build a future for yourself.
I’ve experienced reaching the level of success my family dreamed of for me and at the same time, feeling the responsibility to give back to the very people who sacrificed so much to get me here. I remember feeling lost. Wanting guidance on how to support my loved ones while also planning my own financial future and not being able to find it anywhere.
That’s why I do this work. I set out to change that by paving the way for those who come after me, through education, mentorship, and community. So you don’t have to figure it out alone.
Our Team
Monet Goode
Viviana is a first-generation Latina who grew up in poverty and is now on a journey to build generational wealth. She’s a former teacher turned FinTech professional and full-time creator focused on financial education.
Founder - Viviana Vasquez
Emmett Marsh
Elizabeth is a former Ecuadorian Latina with several years of experience in marketing and community building. She is deeply aligned with Viviana’s vision and mission of supporting first-gens and breaking cycles of generational poverty.
Marketing Assistant - Elizabeth VillonHave general questions?
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